Last Updated: January 1, 2026

At Elmara, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

When you browse our site, create an account, or place an order, we may collect:

• Contact details such as your name, email address, phone number, and shipping/billing address.
• Order information including items purchased, order value, and payment method (we do not store full card numbers).
• Account information such as your login credentials and saved preferences.
• Usage data such as pages visited, products viewed, and device/browser information, collected automatically via cookies.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including shipping and customer support.
• Send order confirmations, shipping updates, and appointment reminders.
• Personalise your shopping experience and recommend relevant pieces.
• Improve our website, products, and services.
• Send marketing communications, only where you have opted in, and always with the option to unsubscribe.

3. Cookies

We use cookies and similar technologies to keep your cart up to date, remember your preferences, and understand how our site is used. You can manage or disable cookies through your browser settings at any time; some features of the site may not function correctly if cookies are disabled.

4. How We Protect Your Information

We use industry-standard safeguards, including encrypted checkout, to protect your personal and payment information. Payments are processed through PCI-compliant payment partners; Elmara never stores your full card details on its own servers.

5. Sharing Your Information

We do not sell your personal information. We may share limited information with trusted third parties strictly to operate our business, including:

• Shipping and logistics partners, to deliver your order.
• Payment processors, to securely complete your transaction.
• Certification bodies, where required to issue or verify a diamond certificate.

6. Your Rights

You may request access to, correction of, or deletion of your personal data at any time by contacting us at care@elmara.com. You may also opt out of marketing emails using the unsubscribe link in any message we send.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

8. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out through our Contact Us page or email us at care@elmara.com.